Privacy Policy
Last Updated: January 15, 2024
1. Introduction
At Fruto, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you use our agricultural marketplace platform.
This policy applies to all users of the Fruto platform, including farmers, buyers, logistics partners, and visitors to our website and mobile applications.
By using our services, you consent to the collection and use of your information as described in this Privacy Policy. Please read this policy carefully to understand our practices.
2. Information We Collect
We collect various types of information to provide and improve our services:
Personal Information:
- Name, email address, and phone number
- Physical address and location information
- Government-issued identification for verification
- Payment information and banking details
- Profile photos and other uploaded content
Business Information:
- Farm details, size, and location
- Product listings, descriptions, and images
- Business registration and licensing information
- Transaction history and order details
Technical Information:
- IP address, browser type, and device information
- Usage patterns and platform interaction data
- Cookies and similar tracking technologies
- Location data when using mobile applications
3. How We Use Your Information
We use the collected information for the following purposes:
- Facilitate transactions between farmers and buyers
- Verify user identity and prevent fraud
- Process payments and manage financial transactions
- Provide customer support and resolve disputes
- Improve our platform and develop new features
- Send important notifications and updates
- Comply with legal obligations and regulatory requirements
4. Information Sharing and Disclosure
We do not sell your personal information to third parties. However, we may share your information in the following circumstances:
When We Share Information:
- With other platform users to facilitate transactions (e.g., contact information for delivery)
- With payment processors and financial institutions for transaction processing
- With logistics partners for order fulfillment and delivery
- With legal authorities when required by law or to protect our rights
- With service providers who assist in platform operations (under strict confidentiality agreements)
5. Data Security
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Our security measures include:
- Encryption of sensitive data in transit and at rest
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Secure data centers with physical and digital protection
- Employee training on data protection and privacy practices
6. Your Privacy Rights
You have several rights regarding your personal information:
Right to Access
Request copies of your personal data we hold
Right to Correction
Request correction of inaccurate information
Right to Deletion
Request deletion of your personal data
Right to Portability
Request transfer of your data to another service
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our platform, analyze usage patterns, and provide personalized content.
You can control cookie settings through your browser preferences, though disabling certain cookies may affect platform functionality.
Types of Cookies We Use:
- Essential Cookies: Required for basic platform functionality
- Analytics Cookies: Help us understand how users interact with our platform
- Functional Cookies: Remember your preferences and settings
8. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
Retention periods vary based on the type of information:
- Account information: Retained while your account is active and for 3 years after closure
- Transaction records: Retained for 7 years for legal and tax compliance
- Marketing communications: Until you unsubscribe or request deletion
9. Third-Party Services
Our platform may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to these third-party services.
We encourage you to review the privacy policies of any third-party services you access through our platform.
10. Children's Privacy
Our platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children.
If we become aware that we have collected information from a child, we will take steps to delete such information promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
We will notify you of any material changes by posting the updated policy on our platform and updating the 'Last Updated' date.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: privacy@fruto.com
Phone: +998 (93) 349-18-81
Address: Tashkent, Uzbekistan
We will respond to your privacy-related inquiries within 30 days.